BigCommerce To Ometria CRM API Integration

API Integration with two way sync from BigCommerce ecommerce store to Ometria CRM

BigCommerce to CRM API Integration

We developed a middleware API for JAC Vapour to connect their BigCommerce website to Ometria CRM (AI-powered customer insight and cross-channel marketing)
The API development included:
  • Using BigCommerce’s API suite (Catalog, Customers & Order API’s)
  • Store data connects to Ometria’s data API, utilising the push API to pass:
    • Contact – New & Updates
    • Orders – New & Updates
    • Products – Full Refresh & Updates
  • We also use Ometria’s ‘Fetch list of Profiles’ to intermittently retrieve profile updates (unsubscribes/profiles changes) to update BigCommerce.
  • Historical data has been pulled first in bulk. (using a staging Ometria account to test, then moved to live Ometria account)
  • Implemented the Ometria javascript interaction tracking API to track page views and interaction events.
With over half a million orders to transfer from BigCommerce to Ometria it was a huge volume of data that took 7 days to process!

Project info

  • BigCommerce to Ometria CRM API Integration
  • big commerce api integration

No.1 ecommerce website - Andrew Strain

No.1 Traveller

Ecommerce website serving 6 major UK Airports.

We contracted Impact to help us develop an ecommerce website offering executive lounge services at Heathrow, Gatwick & Stansted.  Impact assisted in writing the functional specification and developed the ecommerce store from scratch. Over time we have enhanced the website to now take bookings for everything from lounge access to limousine hire, and airside bedrooms to spa services.  This website queries real-time availability using web API's and pushes bookings through to the relevant airport lounges, plus distributes messaging to all appropriate services eg concierge, beauty therapists etc. There are also affiliate tracking systems and dynamic discount code features.

This project has involved some complex problem solving and development and we have always found Andy more than capable of delivering a solution that has met our needs, timeline and budget.

I have always found Impact to be prompt in communications, available to discuss any ideas or issues that we’ve had, and they have often gone the extra mile by making changes to our website and epos systems in the early hours of the morning so as to minimise disruption to our executive lounges.

Andrew Strain

Director of Digital