A great looking website is definitely key to creating a good first impression with your customers, but perhaps more importantly it needs to provide strong functionality and a good user experience to allow a potential customer to carry out their business in the simplest manner possible. There's nothing worse than finding a stunningly designed website but then not knowing how to use it or getting lost in illogical processes.
Working with you we will ascertain your business needs and together create a roadmap that will guide the website development, defining which functionality is essential now and which additional modules will be needed at a later date. We plan in this modular style of development as it allows the flexibility for your website to grow with your business, plus additional modules can be rapidly deployed to respond to changes in your market place and allow you to stay ahead of your competition.
Current requirements: You currently sell in the UK only
Future requirements: In 5 years time you want to sell worldwide
This strategy obviously involves the future website coping with multiple currencies and multiple languages. Planning for this sales strategy from the beginning allows for faster, cheaper development in the future. Even if your plans change your modular website will be flexible enough to change with you.
We also ensure we stay at the forefront of best practice when it comes to website development using W3C complaint code to make certain our websites are accessible by all. We always use search engine friendly techniques when we build our website pages and URL's, plus we ALWAYS keep the user of your website and their needs in the forefront of our minds.
At Impact we focus on your business needs to develop websites that combine great design with the ability to make money and build businesses, our services include:
If you'd like to chat about a new website development project or have ideas to tweak your existing website please get in touch.