The business requirement
Impact worked with an agency team on Warwick Castle's 2011 ecommerce website, combining attraction content with ticket pricing, promotions and purchase options.
Development and integration
The historical implementation used VB.NET, SQL Server, JavaScript and AJAX. Discounts, coupons, upgrades and add-ons supported the sales journey, while the CMS managed content and multimedia. The original account also documents the Flash multimedia used at the time.
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Original project detail
Warwick Castle Web Development
Part of the Merlin Entertainments Group which includes Alton Towers, Chessington World of Adventures and Lego Land to name but a few, the Warwick Castle website development launched in April 2011. Since launch the new Warwick Castle website has proven it's worth, reporting the highest transactional performance improvement within the Group!
The website was created in partnership with Warwick Castle's media agency and is built to maximise on cross promotion and up-selling. Combining rich media user experiences in the form of animated promotions and games, the site showcases the attractions and events that Warwick Castle provides plus offers many opportunities for cross promotions such as add-on attractions, overnight stays and upgrades in event tickets.
The website is written in vb.net, sql server, javascript, ajax, with flash promotional elements including BBC video footage, (provided with thanks to FreemantleMedia) and utilises a customised CMS. The beauty of this web development is that it has been built in a flexible, modular fashion to allow Warwick Castle to quickly and simply keep evolving the website by adding new modules and features to further engage visitors to the site.
Take a peek at a promotional teaser we wrote for a new attraction.
