Warwick Castle Ecommerce Development Launches

Warwick Castle ecommerce website launches, with complex pricing matrices and discount coupon structures.

Warwick Castle Web Development

Part of the Merlin Entertainments Group which includes Alton Towers, Chessington World of Adventures and Lego Land to name but a few, the Warwick Castle website development launched in April 2011.  Since launch the new Warwick Castle website has proven it's worth, reporting the highest transactional performance improvement within the Group!

The website was created in partnership with Warwick Castle's media agency and is built to maximise on cross promotion and up-selling.  Combining rich media user experiences in the form of animated promotions and games, the site showcases the attractions and events that Warwick Castle provides plus offers many opportunities for cross promotions such as add-on attractions, overnight stays and upgrades in event tickets.

The website is written in vb.net, sql server, javascript, ajax, with flash promotional elements including BBC video footage, (provided with thanks to FreemantleMedia) and utilises a customised CMS.  The beauty of this web development is that it has been built in a flexible, modular fashion to allow Warwick Castle to quickly and simply keep evolving the website by adding new modules and features to further engage visitors to the site.

Take a peek at a promotional teaser we wrote for a new attraction.

Project info

  • Warwick Castle Ecommerce Development Launches
  • website development, ecommerce development

My Silversands

My Silversands

Villa rental website with 128 exclusive properties overseas.

In 2009, I moved my business from a company in India, and engaged Impact Technology to maintain and develop my vacation rental website.  Since then the website has undergone many large changes from a complete redesign, to simplifying booking functionality and enhancing usability features.  There have also been many back end changes, simplifying key administration tasks, including the creation of a variety of complex reporting and financial functions.  
More recently we have been focused on social aspects and enhancing the delivery of guest services to our customers before arrival and during their stay. Impact have developed bespoke forums for us so that guests can ask questions of other guests prior to booking, and integrated live chat software to the website to support pre-sales. We are about to launch a bespoke private messaging system that will allow guests to communicate, both with each other and key members of staff, before, during and after their visit.

I have found Impact’s input into all of these changes invaluable.  Andy will always find the most efficient and budget conscious solution to a problem, and Jo has often been a sounding board for looking at things from the customers perspective. Thus far it’s been a mutually beneficial relationship and I am confident it will continue to be so.

Prem Chadeesingh, Managing Director