Warwick Castle Ecommerce Development Launches

Warwick Castle ecommerce website launches, with complex pricing matrices and discount coupon structures.

Warwick Castle Web Development

Part of the Merlin Entertainments Group which includes Alton Towers, Chessington World of Adventures and Lego Land to name but a few, the Warwick Castle website development launched in April 2011.  Since launch the new Warwick Castle website has proven it's worth, reporting the highest transactional performance improvement within the Group!

The website was created in partnership with Warwick Castle's media agency and is built to maximise on cross promotion and up-selling.  Combining rich media user experiences in the form of animated promotions and games, the site showcases the attractions and events that Warwick Castle provides plus offers many opportunities for cross promotions such as add-on attractions, overnight stays and upgrades in event tickets.

The website is written in vb.net, sql server, javascript, ajax, with flash promotional elements including BBC video footage, (provided with thanks to FreemantleMedia) and utilises a customised CMS.  The beauty of this web development is that it has been built in a flexible, modular fashion to allow Warwick Castle to quickly and simply keep evolving the website by adding new modules and features to further engage visitors to the site.

Take a peek at a promotional teaser we wrote for a new attraction.

Project info

  • Warwick Castle Ecommerce Development Launches
  • website development, ecommerce development

No.1 ecommerce website - Andrew Strain

No.1 Traveller


Ecommerce website serving 6 major UK Airports.

We contracted Impact to help us develop an ecommerce website offering executive lounge services at Heathrow, Gatwick & Stansted.  Impact assisted in writing the functional specification and developed the ecommerce store from scratch. Over time we have enhanced the website to now take bookings for everything from lounge access to limousine hire, and airside bedrooms to spa services.  This website queries real-time availability using web API's and pushes bookings through to the relevant airport lounges, plus distributes messaging to all appropriate services eg concierge, beauty therapists etc. There are also affiliate tracking systems and dynamic discount code features.

This project has involved some complex problem solving and development and we have always found Andy more than capable of delivering a solution that has met our needs, timeline and budget.

I have always found Impact to be prompt in communications, available to discuss any ideas or issues that we’ve had, and they have often gone the extra mile by making changes to our website and epos systems in the early hours of the morning so as to minimise disruption to our executive lounges.

Andrew Strain

Director of Digital