Warwick Castle Ecommerce Development Launches

Warwick Castle ecommerce website launches, with complex pricing matrices and discount coupon structures.

Warwick Castle Web Development

Part of the Merlin Entertainments Group which includes Alton Towers, Chessington World of Adventures and Lego Land to name but a few, the Warwick Castle website development launched in April 2011.  Since launch the new Warwick Castle website has proven it's worth, reporting the highest transactional performance improvement within the Group!

The website was created in partnership with Warwick Castle's media agency and is built to maximise on cross promotion and up-selling.  Combining rich media user experiences in the form of animated promotions and games, the site showcases the attractions and events that Warwick Castle provides plus offers many opportunities for cross promotions such as add-on attractions, overnight stays and upgrades in event tickets.

The website is written in vb.net, sql server, javascript, ajax, with flash promotional elements including BBC video footage, (provided with thanks to FreemantleMedia) and utilises a customised CMS.  The beauty of this web development is that it has been built in a flexible, modular fashion to allow Warwick Castle to quickly and simply keep evolving the website by adding new modules and features to further engage visitors to the site.

Take a peek at a promotional teaser we wrote for a new attraction.

Project info

  • Warwick Castle Ecommerce Development Launches
  • website development, ecommerce development

Badger Office Supplies - Karl

Badger Office Supplies


Ecommerce website selling ink and toner cartridges.

Impact Technology worked very closely with us throughout the planning process of a new retail website, offering expert advice and opening our eyes to new technology and various digital marketing options.  Andy and Jo kept in regular contact throughout the development stage by providing updates, recommendations and generally being a cut above other web developers that we have worked with in the past. 

Since the launch of our website, Impact Technology have developed a range of bespoke features that have allowed us to control our catalogue of products more effectively, measure the behavior of visitors in more detail and enabling us to implement new features as and when they are released by the OScommerce community.  Impact Technology have been, and continue to be, an absolute joy to work with.

Kal Kitchen, Sales Director