Inkjet & Toner Cartridges Ecommerce Store Launches

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E-commerce website selling high volumes of inkjet and toner cartridges

In a sector where user experience is typically lacking (with websites that can lack design flair or involve many clicks to get to the product) our brief was to create a new e-commerce website with a clean, clear and simple user experience.

This e-commerce website has been built to sell.  Fully search engine optimisable and utilising SEO friendly URL's to assist potential customers to find the website, with a simple and logical navigation to the products.  Impact also created an AJAX tool to allow users to bypass the navigation if preferred and find their desired product in 4 easy clicks.

 

There are many e-commerce marketing tools avilable such as:

  • discount voucher code creation
  • data capture mechanisms
  • promotional product bundle creation
  • cross and upselling modules
  • best seller categories
  • featured products
  • reviews of products
  • featured specials with discount ability
  • integration to Google Analytics
  • plus product feed functionality allowing the websites product data to be distributed out to Google Base and Ebay marketplaces.
     
 Inkjet and Toner Cartridges Ecommerce Website

The website has been created utilising an OSCommerce platform, to reduce development costs and allow scalability through the ability to integrate additional modules as and when desired.  It is fully integrated to NetBanx secure payment gateway and offers 3D secure payment technology to allow users peace of mind when purchasing.

Using a product catalog of 6,000+ products involved bulk data manipulation and importing to avoid product data having to be re-keyed manually, plus we created a simple content management system to allow the easy editing of any of the text within the site.